Is your website ready for AI search?

Ask a question today and you get an answer instead of ten blue links. It cites only a few sources. Whether your website is one of them is decided before anyone clicks.

Classic searchAI answers

Who readsClassic search:A crawler indexes pages and weighs links.AI answers:A language model reads content and restates it in its own words.

What countsClassic search:Keywords, backlinks, position in a results list.AI answers:Evidence, structure, and how quotable each statement is.

How you appearClassic search:As a blue link someone clicks.AI answers:As a source in an answer, or not at all.

What you measureClassic search:Rankings and clicks, after the visit.AI answers:Whether your site is machine-readable, understandable, and backed by evidence, before the visit.

Key pointIf an AI answer does not cite you as a source, you do not exist for that user.

1. 01

   REACHReachability

   Can AI systems technically access your website?

   • Access for AI bots84%

     Bots from ChatGPT, Perplexity and others are allowed, with no blocking by firewall or CDN.

   • Indexing and URLs76%

     A clean sitemap, unique URLs and no broken links.

   • Retrieval and rendering78%

     Content is in the HTML without JavaScript, and pages load fast.

   • Language versions50%

     Dedicated versions for the target markets, linked to each other correctly.

2. 02

   UNDERSTANDUnderstandability

   Can AI interpret your content correctly?

   • Structure and format67%

     Clear headings, lists and tables, and sections that make sense on their own.

   • Language and topic54%

     Plain language and consistent names for the company, brands and products.

   • Structured data55%

     Machine-readable information in the HTML that matches the visible content.

   • Media and documents65%

     Descriptive alt text, and key information not only in PDFs.

3. 03

   TRUSTTrust

   Does AI rate your content as credible?

   • Integrity and originality72%

     Original content instead of boilerplate, and no tricks played on crawlers.

   • Freshness32%

     A visible date and content that is kept up to date.

   • Evidence and reputation16%

     Cited sources, independent mentions and genuine reviews.

4. 04

   RECOMMENDRecommendation

   Will AI name your website in its answer?

   • Answerability55%

     Key statement first, answers to real customer questions, and citable facts.

   • Offer and decision48%

     A clear offering profile with prices, specifications and proven benefits.

Scores: fictitious example of Example Corp, not a real measurement.

The overall and area scores are based on the MUST criteria. OPTIONAL criteria count towards the scores of the AI systems for which their effect is documented. Anything that cannot be checked is left out and never scored as 0.

1. 01Capture your websiteEnter a URL or have your entire site crawled.
2. 02CheckScanner and AI check all 68 criteria automatically.
3. 03FindingsA rating per criterion with reasoning, evidence, and a score per AI system.
4. 04ActionsPrioritized by impact and effort, with clear responsibility.

• Automated checkTechnical and content analysis of your website, with no manual effort.
• AI-assisted ratingAI rates the qualitative criteria and gives traceable reasoning for each rating.
• Action planRecommendations weighted by impact and implementation effort.
• Reference playbookAll 68 criteria as a reference for development and editorial teams.
• Competitor benchmarkComparison with competitors, for the whole website and individual pages.
• MonitoringRepeated checks show whether your scores are improving.

ECODYNAMICS in figures and partnerships

• 1,650+

  Companies trained

• 430+

  Senior executives trained

• 95+

  AI agents deployed

• 16+

  AI transformations supported

• since 2021

  early with OpenAI and generative AI

• F.A.Z. · Handelsblatt · PwC

  Collaborations with F.A.Z. Konferenzen, Handelsblatt Live and PwC